Product Creator 3.0^™ Through this highly efficient insight gathering process, we uncover and discover consumer perspectives and attribute preferences both inside and outside the category. Methodologies include proprietary marketplace observations/explorations and concept creating exercises using Consumer Core-Driver perspectives/lenses. Teams are established that work separate in parallel exercises. Teams then competitively develop ranges of concept possibilities/perspectives and insights.

Re-Framer^™ Existing products/services are de-constructed attribute by attribute, allowing each existing and potential additional attribute to be viewed and rated from current consumer perspective for consumer Relevance and Relatedness. Based on attribute ratings and rankings, concept alternatives are then Re-Framed and constructed.

Rapid Reactor^™ In qualitative or quantitative venue settings, consumers validate, rate, rank or build selected concepts and concept attributes. The process we use is a proprietary Rapid-React methodology paralleling the actual consumer marketplace engagement/consideration experience. Results provide truer real marketplace reactions/responses, concept/attribute insights, consumer at-shelf perceptions and consumer purchase considerations.