IdeaWorks is founded on 20 years of learning how to innovate better. How to truly create through the consumer’s eyes, from the consumer’s mind and heart.

New Product Creation We have developed our methods through keen perception. Experiencing what works. Experiencing what doesn’t work. Our findings and discoveries allow us to arrive at concept possibilities more quickly and efficiently. And to “perfect” concepts in ways that increase consumer engagement and purchase consideration.

Product Re-Invention (Existing Products) Many of these same tools can also be applied to existing products and services. Starting with your current product/service, we create and uncover opportunities that drive consumer purchase interest and relevance/relatedness.

Mike Du Mond – Founder/President Mike’s experience in consumer innovation spans more than 20 years. Mike has had the opportunity to work with multiple Fortune 500 companies: leading, participating and contributing to new idea development, new product innovation, and product rebuilding/restaging projects. Seeing what works and what doesn’t work, and creating new tools and methodologies to more efficiently and effectively connect with consumers and uncover key insights and perspectives.

From the Toro Power Shovel to the Clorox Bleach Pen, Mike’s exposure and experience across diverse channels and categories has allowed him to develop and perfect IdeaWorks new idea discovery and new product development techniques from many consumer perspectives. In addition to creating and discovering new client ideas/innovations, Mike also develops and leads consumer insight new-idea validation sessions and concept consumer-build innovation workshops. These rapid-react Synaptix sessions leverage IdeaWorks principles.

Before beginning a career in consumer sales and marketing, Mike graduated from the University of Minnesota, Minneapolis, and later earned an MBA, with concentrations in Marketing and New Product Research at Minnesota State University, Mankato campus. He enjoys connecting with nature on Minnesota’s Lake Superior north shore: hiking, canoeing, kayaking, and looking for wildlife. Mike also enjoys downhill skiing, reading, travel and spending time with his family.